Maybe you have heard of schema.org and maybe not. But when Google creates a tool within their Webmasters suite allowing you to analyze your usage of Schema and rich snippers, that should make your ears perk up. If that wasn’t enough to convince you, how about if you knew that Yahoo and Bing are also cooperating with the schema.org format and using it to organize their search results? Generally, when Google goes to far to point you in a particular direction to help increase your traffic, you should be swarming to jump as high as they direct. However, few are talking about it and few are implementing it. If google ranking is important to you, then you should start jumping now and get the edge!
Schema.org is a form of tagging that allows you to place tags around data on your website to tell Google “Hey Google – look at me I have these and this is where they are”. For example if you sell products on your ecommerce website then you can put product codes with attributes around them and basically tell Google – “Hey Google! This is a product and these are its features. Bring people looking for this product to my website.” Regardless of the type of website you have, you can use schema on your website. But if you have an ecommerce website, then there is just no excuse to avoid this easy advantage Google is offering us. If you visit the Schema.org website you will see that you can categorize pretty much anything including: events, jobs, people, articles, products, medical things, reviews, organizations, restaurants, music, movies and more.
While trying to figure out how best to implement this on some of the sites we manage I found this site where they will build your schema.org microdata for you and by using it I was able to learn what tags go where and how to best present my data.
After implementing Schema.org perhaps you can visit Google’s handy dandy webmaster tools to test your implementation using their Structured Data Testing Tool.