If you run an ecommerce website then – in the end – there is one goal. Increase profits. You can increase profits in a number of ways – the most straightforward would be to increase visitors to your website but the most effective is to increase your conversion rate (the number of visitors who end up buying something on your website). If you can increase your conversion rate using your web design, then as you focus on increasing traffic you will get the most bang for your dollar. Therefore – we present to you – how to turn more of your website visitors into website customers.
Clear and Visible Calls to Action
The easiest thing to mess up on your ecommerce website is for the visitor to get to your product and not exactly know how to place an order. Big – solid – bright – bold – visible – not cluttered – up top – these are the adjectives that you should describe your call to action once you examine it – otherwise – work it up!
Often, a visitor will get to their landing page and not find enough information to assure them in their buying decision. This results in them leaving the site and continuing in search of the product that they will purchase. So if your competitors have more thorough product descriptions they will win the sale and you will be left wondering what went wrong. So if you don’t have enough content – get researching (remember that you don’t want to have duplicate content on your website) and work it up!
Beautiful Product Photos
If you consider how a customer examines a product in a brick and mortar store – you will understand how photos make a big difference in ecommerce. If the only way the visitor can examine a product is the photo that you provide – if your photos are lacking – then your visitor will continue searching for the product that they will buy. Your photos should be big (but not big enough to slow the site), beautiful, a couple views of the product, and detailed. There should be nothing left to the imagination of what will show up in the mail if they add to cart.
One of the top things that turn visitors off is a complicated and slow checkout process. Analyzing the sales funnel of a website will show many abandoned carts – and that is often due to the user feeling like they don’t have time to make the purchase. If you ask too many questions, require registration, or make the checkout take too long, your visitors will leave their carts and find another place to make their purchase.
If your ecommerce shop isn’t amazon.com then you likely don’t already have the trust of the majority of your website visitors. You can gain trust by providing the users the ability to write and read reviews on your products. Additionally – the added content will even give a boost to your ecommerce. You can easily allow commenting with a Facebook widget that will even give you added exposure through the social network.