Search Engine Optimization doesn’t stop at your textual content. Google has paved the way to indexing all the media on your website and trying to make sure that your site and the content on it can be found by anyone who may be looking for topics related to your content. This is a good thing, well if you want people to see your website.
Google recently published a list of tips to better allow your images to be found by the search engine. I find these tips informative as they show us exactly what information Google is using to label our images and determine when they would come up in searches. Any crumbs of knowledge from how the search engine works is a treasure for us SEO junkies in finding great ways to get your content out there.
Here are a few tips from their list:
- Make sure that your image filename is descriptive and keyword rich
- Make sure that the alt tag for your image is descriptive and keyword rich
- Make sure your website and images are crawlable and not blocked by robot.txt
- Make sure your images are in one of the following formats:
- Make sure that the text near your image is descriptive of the image keywords