There may be a ton of things that you want to work on to increase your google ranking, but in the top three should be the speed of your website. With the rise of mobile device usage, speed has become a pretty huge factor when Google decides what websites are worthy of gracing a particular keyword search.
In fact, when Google takes the time to build a whole tool to allow you to test the speed of your website and give you recommendations on what you can change to speed it up… you better believe it is taking speed hugely into account when making that search choice… every… single… time.
So if your website is in a race with all of your competition’s websites for top ranking and speed is a huge factor, then what can you do to get ready for the race? Does a runner sign up for a race and not train, buy the right sneakers, and lose some weight? Heck no! So do not be caught walking into the google race in flipflops, a beer belly, and no strategy for winning the race. Read on to learn more about winning this race and turning that gold medal into paying clients.
Did you know that 57% of people will leave a page if it takes more than 3 seconds to load? The average website in 2017 takes over 7 seconds to load, so don’t assume you are under 3 seconds. Slower webpages give fewer page views, less customer satisfaction, and more importantly less conversions – that is dollars in your pocket. So knowing your user experience will suffer from a slow website, and your google ranking will drop from a slow website – are you on board yet with speeding up the ole web page yet?
How slow is too slow for my website?
In general you want your website to load in under 2 seconds. However you can use this as a guideline:
- Ideal Speed – Under 1 second
- Good Speed – 1-3 seconds
- Undesirable Speed – 3-7 seconds
- Terrible Speed – 7+ seconds
How can I test my website speed?
There are a number of great tools when you are working on speed optimization and the ones I list below will also tell you how fast your page loads:
- Pingdom Tools
- Google Page Insights
A quick google search will help you find these and other great tools out there.
How can I increase the speed (page load time) of my website?
Web Server Host Speed Optimization
- Select a great host – This means you will want to select a host that does not have overcrowded servers, has ample bandwidth, and system memory so that the pages load as quickly as they can and are not slowed down by the hardware at the server location.
- Select a local host – So if you were to find a great fast server over in japan, and your web viewers are all in the US, then you are working against yourself. Not only will this slow down the response time of the server due to the distance, but Google will notice your server is so far away and penalize you for that too. Remember – they aren’t trying to keep the man down, they are trying to provide quality results for web searchers. Do you remember what web search was like before Google? One word. Irrelevant. Advertisements. Whoops that was two.
- Don’t select too local of a host – I have worked with clients who try to keep it real local – like in their town, and often find less than performing servers and all kinds of hassles. Remember point one and then find someone in the same region of the country as you, or even the same country. Use a webhost that lots of people can vouch for – or at least one person that you really really trust.
- Maintain your database – Every once in a while you may need to clean your database and make sure it is optimized. Mysql makes this pretty easy with clean and optimizing functions so there you go.